United Country Real Estate Expands into Canada

July 5, 2022 (KANSAS CITY, Mo.) – United Country Real Estate has announced expansion into Canada with the launch of the first United Country office in Ontario.

United Country is the largest rural-and-lifestyle-focused real estate company in North America. The company specializes in properties outside of urban markets such as lake homes, river property, recreational land, vacation homes, ranches, farms, mountain cabins, cottages and other lifestyle properties found across Canada and America. It has been an innovator in lifestyle and country real estate marketing for almost 100 years.

United Country supports nearly 500 offices and 5,000 real estate professionals across three continents, with a unique, comprehensive marketing program; and now it will support its first Canadian office, a long-standing brokerage in southwestern Ontario.

Great West Realty of Petrolia, Ontario, joins United Country as its first-ever franchise partner in Canada. The brokerage, founded by John and Melissa Stephens 35 years ago, helps clients buy and sell single family homes, waterfront properties, recreational land, farms, and mid-market commercial properties in southwest Ontario. In addition to brokerage services, the company conducts appraisals and offers auction services for live and online property auctions and estate liquidations.

"It has been very beneficial to our clients to integrate selling traditional real estate listings and auctions," said John Stephens, broker of record. "This provides one-stop services to clients and improves the efficiency of selling any assets they need to sell associated with a property. That's one of the reasons we decided to join United Country. They are the largest real estate and auction company in North America focused on our type of properties. We knew they would bring significant additional advertising and marketing power to our already successful program."

In general, Stephens said Great West should be able to better serve its customers across the board by partnering with United Country, and having access to a more comprehensive pool of marketing resources. The company is looking forward to benefiting from United Country's exclusive programs, leading specialty websites, smart digital and social media programs, national catalogs and more … as well as benefiting from a proprietary database of more than one million prospective buyers.

Since 1925, United Country has been committed to broader exposure for local listings. The company is committed to providing the most effective, unique and comprehensive marketing programs for those buying and selling real estate. Through a network of the most highly qualified real estate and auction professionals, United Country Real Estate offers an unequalled marketing system and inventory of properties.

"Canada is a perfect fit with the types of properties we have specialized in marketing since 1925,” said United Country president Mike Duffy. “We are excited to be expanding in Canada and specifically with John and his team. They are very experienced, experts in the markets they serve and focused on providing the best advertising and services to their clients. As we continue to add franchise partners throughout Canada, we will be able to offer these services across the country."

About United Country Real Estate

United Country Real Estate is the leading, fully integrated network of conventional and auction real estate professionals specializing in lifestyle and rural real estate. The company has been an innovator in real estate marketing since 1925, with a unique, comprehensive advertising program. This exclusive program includes the highest ranked and largest portfolios of specialty lifestyle property marketing websites, unequaled national print advertising, the largest internal real estate advertising agency, an extensive buyer database of more than 1 million opt-in buyers and additional proprietary programs to advertise properties more broadly.

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Ryan Kane, Communications Manager

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