Marketing Your Home : What Does it Mean?

March 15, 2017
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No matter how good an agent is at selling real estate, it’s important to find someone who can effectively market your home as well.

When searching for a real estate agent to list your home, you will probably hear many of them talk about real estate marketing. No matter how good an agent is at selling real estate, it’s important to find someone who can effectively market your home as well. But what exactly does that mean? 

Traditionally, a real agent is going to add your home into the MLS database. The multiple listing service (MLS) is the lifeline of the real estate business. It’s a huge database of listings that is limited to agents and brokers who pay for the membership. After it’s added in the database, they will add a sign to your yard showing that your home is for sale.

However, true real estate marketer will go leaps and bounds above those two steps. “I know at United Country, we do a lot more than the traditional agent does with the three P’s: put a sign in the yard, put it in the MLS and pray,” said Travis Davidson, real estate agent and marketing director for United Country Real Estate | Land & Lifestyle Properties in Gainesville, Fla. “If you want to truly help your clients get their property sold and for market value, you need to market to the buyer and not just to other real estate agents in the MLS.”

One of the most important parts of real estate marketing is the wording. Most searches for real estate are done on the internet. That’s why search engine optimization (SEO) is so important. An experienced real estate marketer understands how to use effective keywords in their listing information.

In addition to utilizing SEO, an agent who has expanded marketing capabilities to include newsletters, press releases, postcards and social media is important to be able to reach more buyers. “Find an agent who is knowledgeable in your market and someone who is willing to go the extra mile,” said Davidson. “A good agent will be able to answer your questions and will have the resources to get your property sold.”

Being an experienced real estate marketer means understanding their clients first and foremost. That means sitting down with a seller and finding out their motivation, needs and wants. It also means doing some homework on the current real estate market in their area and having the answers on what has worked and hasn’t worked with similar properties around them. Overall, communication is key. When you’re looking for an experienced real estate marketer to help sell your property, talk to multiple agents and ask questions. Find someone who has the knowledge and resources mentioned above. It’s also important to make sure the agent is knowledgeable in the property type you are selling. For example, a historic property will be marketed differently than hunting ground.

United Country Real Estate has been an innovator in lifestyle and country real estate marketing since 1925. If you’re looking for an experienced real estate marketer in your area, United Country has thousands of professionals nationwide ready to assist you get top dollar for your property. Find a professional near you at