Using a Great Auctioneer is as Good as SOLD

January 04, 2018
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If you’re looking to sell quickly and for fair market value, an auction could be the best method. Before you look for an auctioneer, remember...

It’s no secret that sellers have more options than ever before when selling their property. If you’re looking to sell quickly and for fair market value, an auction could be the best method for you. Aside from knowing when you’re selling and what you’re selling, it’s very important to know WHO is selling it for you.

Before you look for an auctioneer, remember that just like selling traditionally, selling by auction will be impacted by several factors. Go in with an open mind and realistic expectations. Sometimes, the timing isn’t right or the property type may not be in demand. Plan accordingly when you head into a sale. Once you’re ready, there are thousands of auctioneers nationwide to choose from. When it comes to choosing who is best to sell your real estate or personal property, not all auctioneers are built the same. While the expertise needed may differ depending on the sale, there are a few important attributes in an auctioneer you should always look for.

  1. The auctioneer you want to have working for you should conduct a few successful auctions a year. Additionally, they should have auctioned off the type of property you are trying to sell. Having the experience and product knowledge will make the difference between a successful or unsuccessful auction.
  2. Communication skills. A good auctioneer will know how to build rapport with a large (or small) crowd and be able to read body language effectively. An auctioneer should also have good negotiation skills and be able to interact with people in large settings or one-on-one.
  3. Confidence and raw talent aren’t necessarily learned traits. An auctioneer who can entertain a crowd, drive excitement through bid calling and command attention can get bids flowing easier than an auctioneer without these traits. Side tip – a sense of humor will also go a long way.
If you want the best possible outcome, make sure you look for someone who possesses these three attributes. Do your homework. It will pay off once you hear the word “SOLD.”

United Country Real Estate’s Auction Services branch is the largest and only organization of auctioneers and real estate professionals in the nation with more than 5,000 professionals and approximately 500 offices across the United States. With performance excellence is recognized by the Wall Street Journal as one of the top one percent performers. Our experienced and qualified auctioneers around the country can help you on your next sale.

Learn more about United Country Auction Services or find an auctioneer near you by visiting